Ladies and gentlemen. Children of all ages. To the haves and have-nots. The rich and the poor. The ugly and uglier. Monumental news overtook the galaxy this past week. It’s news of epic proportions. It’s a piece of news so earth-shattering, it may very well turn this entire universe upside down.
During its quest to take over the world and in conjunction with the release of the upcoming iPhone 5, Apple is planning to release television sets. Yep. That’s right. Actual television sets. And even more shocking is the fact that the company isn’t planning on throwing one of those cute “i”‘s in front of it, either. A simple “Apple TV” does just fine.
Oddly enough, Steve Jobs and his friends have tried this before. Even more precarious is the fact that it’s the one thing Apple hasn’t been successful at marketing. If you remember correctly, Apple TV was initially introduced in 2007 as a box that allowed any television viewer to access Netflix, the Internet, iTunes and whatever else any technologically dependent individual could ask for. The result wasn’t good. Even Jobs himself was quoted as saying Apple TV has “never been a huge hit.”
This time is supposed to be different, though. From the website DailyTech …
“According to a source, Apple plans to ‘blow Netflix and all those other guys away’ by bundling Apple TV + iTunes inside physical television sets. According to the source, Apple is teaming up with a major supplier to provide the physical televisions, which will be rebranded as Apple television sets.”
Somewhere, Mr. Jobs pets a cat and drinks warm milk. This makes the market for watching television on the Internet way more interesting than it was, say, five seconds before this article went live. More importantly, though, is the report that GoogleTV hasn’t been doing quite as well as the company had initially thought it would do. Does Apple change that? Will more and more people flock to the Internet as a sole source for watching television now that the king of all things technology has decided to really give such an approach a true chance at growing and becoming lucrative?
Hey — no one was really sure where the music industry was heading until iTunes came along and slowly monopolized the industry. Who’s to say Apple TV can’t have the same affect on the way most of us watch television?
Oh, and for the record, the company is looking at 2012 as the year of the Apple TV. An interesting take on the whole thing (including talk of how a cloud service plays into all of this) can be found here.