It’s the little company that could.
Aereo, the Internet television startup we first wrote about all the way back in February, finally made enough noise to land a pretty cushy profile from Jenna Wortham at The New York Times on Sunday. This is big, why? Well, because it’s now clear that people from The New York Times read this blog, duh! Rejoice!
Anyways, Joe Lipowski, the company’s chief technology officer, was the centerpiece of the profile, and we even learned a little bit about what’s currently going on with the Big A after its fairly eventful summer. Among those tidbits …
- The company hopes to expand its product to 10 or 15 cities by next year (a far cry from the grand total of one in which it is currently offered, New York City).
- Chet Kanojia, Aereo’s founder, had this to say about the future’s upside: “Our main expenses are power, bandwidth and customer care. We can do it at a fraction of the cost of a cable company. It’s probably 70 cents in bandwidth per customer. It’s an extremely profitable business.” Extremely profitable, indeed. I mean, wow.
- Something I was not aware of: A user can actually pay one dollar for one day’s worth of service as a sort of trial. Don’t have the extra change to spare? Customers can also pay nothing and watch a free hour of live TV online.
- Estimates say the amount of customers so far are in the low thousands.
- The company’s headquarters are located within eyeshot of the Empire State Building, so clearly, we must take them seriously as a business.
You can find the entire piece here and if you give even the slightest bit of a hoot about either Internet and/or TV, it’s certainly worth your time. Not only does Wortham find a (very) satisfied customer who goes to bat for how convenient the device is, but it also addresses the court troubles the company faced in recent months.
“People are quick to call this company a failure because they don’t have any subscribers yet,” Richard Greenfield, an analyst at BTIG, told Wortham. “But it’s a company that is just in New York right now. Consumers love these devices, they love playing on them and Aereo is playing into that.”
Again: The little company that could.
TVii becomes a realitii
Nintendo — you know, that video game console for which people now pay hundreds of dollars to own, even though someone can only beat Duck Hunt so many times before the sound of that fake gun drives you insane — has a new Wii on its plate. Why do we care? Oh, why do we care. From Cnet …
“It’s no shock that Nintendo is integrating streaming-video services like Netflix, Amazon Instant, Hulu Plus, and YouTube into the Wii U,” the site’s Matthew Moskovciak wrote last week. “But TVii is a far more ambitious platform, capable of cross-platform search through both streaming-video services and live TV listings, providing complementary second-screen information on the GamePad screen, and controlling your DVR and other home theater components like a universal remote. That’s a step further than even the Xbox 360’s impressive TV efforts.”
In fact, the most comparable product this new Nintendo-based gadget can speak to? You guessed it … Google TV. Cue the “Ha — but look at how successful Google TV has been” kind of talk a detestable know-it-all will sarcastically begin noting before making some joke about Tetris. “Why don’t you just go into the ship-making business and model yourself after the Titanic?”
Wait. Is the ship-making business a thing?
Anyways, the pictures and detailed description are fairly interesting. A universal remote for your living room? Check. A one-stop shop for streaming content, live television and recorded shows? Check. A multiple screen experience? Check. Those creepy avatars you create that never actually end up looking like you or anyone you know and also double as a mildly insulting stereotype? Double check.
Your move, Sega.