Sometimes, it’s the little things that can get you. On other occasions, the little things are all you need to do to make some noticeable improvements. That’s just as true with website design as it is with anything else.
Just a few small tweaks and adjustments to the design of your site can leave a strong, positive impression. Here are 10 simple website tune-ups that will make a big difference.
1. Increase the Font Size
There are simply too many websites that are still using 10-point font. For many people, that size is a strain on the eyes.
Why not make your website a little more user-friendly by bumping up the font size so that people can easily read your great content from a distance?
2. Ensure That Every Page Uses a Meta Description
It’s easy for bloggers to overlook the meta tag. Many people think that it’s irrelevant simply because Google has rendered the keywords “meta tag” obsolete.
However, there is still a place for the meta tag. Every page on your website, including the home page, should use a meta description tag. That description not only tells Google what the page is about, it’s also shown to users who find your site when performing search queries.
3. Get Rid of Flash
There was a time, long ago, when Flash was the coolest thing since the electric razor. However, that time is well in the past.
Simply put, the Adobe Flash technology doesn’t work on some mobile devices. Since there’s no point in adopting technology that doesn’t work on all mobile devices, there’s no point in using Flash.
4. Put More Video in Your Content
Video is great for your content because many people find it easier to mentally digest than words on a virtual page. Plus, when people are watching a video, they tend to stay on the page longer, improving your site metrics.
5. Find Out What’s Working, and Do It More
Access Google Analytics to learn about your site’s most popular content. Once you’re armed with that information, blog more about that subject matter and watch your hit count skyrocket.
6. Increase Your Line Spacing
It’s not enough just to increase your font size to create a user-friendly atmosphere on your site. You also need to give people some breathing room.
Make sure there is plenty of space between each line within paragraphs. Also, ensure there is even more space between paragraphs. People will comprehend your content better with proper spacing.
7. Use Subheadings to Break up Long Articles
See how easy it is to scan this article because it’s broken up into sections? You should do the same with your content.
8. Optimize Your Images
If there’s one thing that can slow your website load time down, it’s bloated images. Grab yourself a great photo editor and trim those images down to size so you can save them in a format that doesn’t bring your site to a halt. Photoshop Elements, for examples, offers a Save for Web feature that’s invaluable to webmasters.
9. Freshen up Your Home Page
Variety is the spice of life. Try to give your home page just a little bit of a different appearance, without changing your branding, on a regular basis. People will pay attention to what changes often and you might get some additional conversions.
10. Use Tools to Help
If you want to be productive with your Web mastery, you’re going to have to use tools that can automate routine tasks and show you how you can improve. For example, Screaming Frog is a great tool that can show you the broken links on your website. Another tool, Grade My Website, will give you a free website analysis of your SEO so you can get a big-picture view of what’s going on.
Your website is your presence online. Fortunately, it doesn’t always take a great deal of time and money to make some significant changes that can have a positive impact.
Photo: Negative Space