Eye on Social Media

The Power of Strong Photography

by Adrienne Erin. 0 Comments

As the saying goes, a picture is worth a thousand words. That holds true for social media marketing today. Articles that contain an image gain, on average, over 70 percent more views than articles without images. That means your posts with photos go much further than those without. It sounds too easy to just throw a picture in with your content. So, what’s the catch? Stock photos all look the same. Sure, they’re effortlessly beautiful, but they lack the personalization that comes from original ... read more

10 Simple Website Tune-ups for 2015

by Adrienne Erin. 0 Comments

Sometimes, it’s the little things that can get you. On other occasions, the little things are all you need to do to make some noticeable improvements. That’s just as true with website design as it is with anything else. Just a few small tweaks and adjustments to the design of your site can leave a strong, positive impression. Here are 10 simple website tune-ups that will make a big difference. 1. Increase the Font Size There are simply too many websites that are still using 10-point ... read more

3 Ways Testimonial Videos Can Rev Up Your Content Marketing

by Adrienne Erin. 0 Comments

Video testimonials can be a touchy subject. Some businesses love them and want to use them all the time. Others don’t want to touch them with a 10-foot pole. The reason for this polarization is pretty simple: Bad videos can cause your business some harm. Good ones are great, but they can be difficult to pull off.   The best video testimonials... 1. Build Trust Trust is pretty much the holy grail of business. If your customers trust you, they’ll buy from you. If they like your ... read more

Color Me Marketing: How Color Helps or Hinders Your Branding

by Adrienne Erin. 0 Comments

What comes to your mind whenever you look at McDonald's' iconic Golden Arches logo? Do you think, "Wow, what a nice shade of yellow." Or is it more along the lines of, "Thank goodness, I could use a quick meal right now." If you're like most people, it's probably the latter. Most of us are visual creatures. We process as much as 90 percent of information about the world through our eyes. Because color is one of the first things we notice, we're programmed to have different psychological responses ... read more

3 Things Consumers Want from Brands Online

by Adrienne Erin. 0 Comments

There are certain things a business needs to know before it can begin to contemplate exactly how to approach its target market. At the top of that list should be what those potential customers expect from your brand. After all, if your target consumers make up a rather specific corner of the market, it will save time and energy knowing what their expectations are before any move is made to approach them through advertising. While there may be more specific wants and needs depending on the ... read more

How to Survive a Negative Yelp Review

by Adrienne Erin. 0 Comments

Popular user-review sites like Yelp can be great for businesses, especially small independent companies. In fact, over 1 million Yelp reviews are written per month! Of course, that only holds true if a majority of reviews posted about you are positive. What happens when your business gets a negative review? Even worse, what happens when your business gets multiple bad reviews on a site like that? Reviews play a large role in almost any industry, including entertainment, health and service, ... read more

6 New Year’s Resolutions for Social Media Marketers

by Adrienne Erin. 0 Comments

As a social media marketer, you have pretty much one goal in mind: Build and engage your audience. Okay, so that’s technically two goals. But seeing as how that won’t be changing in the new year, what you do need to change is how you will accomplish this. If what you have been doing isn't working, or at least not working as well as you want, then obviously you need to do some things differently. 3 Ways to Re-focus Your Approach for 2015 1. Never Neglect Content While many social marketers ... read more

Can Social Media Mesh with Your Loyalty Program?

by Adrienne Erin. 0 Comments

Loyalty programs are incredibly popular. Target, Starbucks, Macy’s and Nordstrom all have one, and for good reason. They’re used as a customer relationship management tactic, and they give you access to customer information while giving your customers a reason to shop with you! Basically, the loyalty program is usually a card you swipe when you buy something that gives you access to discounts you wouldn’t get otherwise. Giant gives you gas points for free gas. Boscov’s gives you a ... read more

Navigating Pinterest’s New Smart Feed

by Adrienne Erin. 0 Comments

It’s always a bit disconcerting when social media sites make major changes. These adjustments can either be a big help to businesses on the site or set them back to square one. Pinterest recently unveiled its smart feed, which is meant to show visitors pins based on what it is they are interested in. The old way of doing things meant that Pinterest members were shown pins posted by the people they follow, in reverse chronological order. If your friend pinned something and you logged in, ... read more

Is Facebook Still Worth Using?

by Adrienne Erin. 0 Comments

Marketing advice blogs, marketers in general and industry experts are always claiming you need to be active on your social channels in order to be successful. Of particular note is how you need to remain vigilant on the biggest platforms like Facebook, Twitter, and Google+ at all times. If you're going to be active on only one of those three platforms, it should definitely be Facebook, right? At least, that's how it always was in the past. However, a recent update to the way Facebook operates ... read more