Eye on Social Media

7 Ways to Liven Up Your Social Updates

by Adrienne Erin. 0 Comments

Some brands’ social network feeds can be a real snore. You can only tweet about your upcoming sale or Instagram a photo of the latest product you introduced so many times before people start drifting away from your feed. Luckily, there are a lot of ways to liven up your social media newsfeeds, whether you are using Facebook, Twitter, LinkedIn or Instagram. Here are seven surefire ideas to get your creative juices flowing. 1. Ask a Question Yep, this is about the most basic of ways to liven ... read more

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Should You Outsource Your Content Marketing?

by Adrienne Erin. 0 Comments

These days, no matter where you look, all of the statistics say the same thing: businesses in all industries — whether they sell to other companies or directly to customers — are increasing their content marketing spend. But there are only so many hours in the day. While you know that it’s imperative that your brand forges a comprehensive content marketing strategy and continues churning out deliverables, it can be quite challenging to find the time necessary to devote to content creation ... read more

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A Step-by-Step Guide to Running Instagram Contests

by Adrienne Erin. 0 Comments

No social media marketing campaign is complete without Instagram. Since its beginnings in October 2010, Instagram has garnered 200 million users as of March 2014, an impressive feat for a site brimming with vintage-style food photos and selfies. As a marketer, you can tap into this large growth potential by using the site to run contests, as detailed here. Set Specific Goals What do you want the contest to accomplish? Do you want to inform your existing followers of a new product, or do you ... read more

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Increasing Your Holiday eCommerce Sales with Social Media

by Adrienne Erin. 0 Comments

Sure, you are decking the halls at the office and sending out holiday cards to all of your current clients. But, are you outfitting your social media accounts for the holidays as well? You should be. Holidays present a unique way to bump up your e-commerce sales with fun and creative social media strategies. Here are four proven plans to boost sales this holiday season using your Facebook, Twitter, Instagram and other social media accounts. 1. Get Mobile-Friendly One-third of Facebook users ... read more

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Spying on Your Competitors’ Facebook Presence

by Adrienne Erin. 0 Comments

Since today’s world is so driven by what happens on Facebook, it’s foolish not to keep an eye on what your competitors are doing across social media. By doing so, you could get tips about how to foster engagement and interest within your own audience, plus learn how to avoid some common blunders. Fortunately, it’s easy to be a social media spy without your competitors noticing. Many of the tips below can be done in just a few minutes, and they don’t reveal your identity. Keep reading ... read more

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How to Get the Highest Facebook Engagement for Your Effort

by Adrienne Erin. 0 Comments

Facebook is the choice of all procrastinators. You can spend hours going through your newsfeed, but also checking out friends and company profiles. But when it comes to marketing your business, you need to make the most of your time. To avoid Facebook becoming the time suck that it so naturally is, check out these tips to get organized, stay on task, and get the best engagement possible to spread the word about your company and your brand. Which Posts Get the Most Engagement? The kind of ... read more

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The Importance of Establishing a Re-Sharing Schedule for Your Blog

by Adrienne Erin. 0 Comments

You know that social media is an important outlet for sharing content, interacting with potential customers and building brand loyalty. It’s no longer a secret, in fact, not sharing content on social media has become a dated and ineffective tactic. Is one share enough? If you create a solid blog post that has great potential but only share it once, are you doing everything you can to attract attention? Or are your efforts falling short? Put simply, the answer is the latter, re-sharing content ... read more

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How to Avoid a Scheduled Posting Faux Pas

by Adrienne Erin. 0 Comments

Crafting great social media posts take work. It also takes time to post to all your different sites, while keeping the conversation going with your followers. As such, it’s a great idea to schedule your posts in advance. At the same time, by scheduling days, sometimes weeks, in advance, it can be easy to make a faux pas and post something that isn’t appropriate based on the news of the day. Even so, don’t let this detract you from scheduling your posts. Here’s why you should still ... read more

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Offering Stellar Customer Service through Social Media

by Adrienne Erin. 0 Comments

The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers: Keep a Social Media Presence Don’t ... read more

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Going Viral: It’s All in a Name

by Adrienne Erin. 0 Comments

Content that you are publishing must be interesting and authentic to even have a chance of being considered share-worthy. But in today’s competitive SEO focused internet market, that isn’t what’s going to make your post go viral. So what is? What could possibly be more important than solid yet catchy content? The title. That’s right. If you truly want that polished content your company spent quality time producing to make its rounds and go viral, then the name or title of your post ... read more

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