You know that social media is an important outlet for sharing content, interacting with potential customers and building brand loyalty. It’s no longer a secret, in fact, not sharing content on social media has become a dated and ineffective tactic.
Is one share enough? If you create a solid blog post that has great potential but only share it once, are you doing everything you can to attract attention? Or are your efforts falling short? Put simply, the answer is the latter, re-sharing content ... read more
Crafting great social media posts take work. It also takes time to post to all your different sites, while keeping the conversation going with your followers. As such, it’s a great idea to schedule your posts in advance. At the same time, by scheduling days, sometimes weeks, in advance, it can be easy to make a faux pas and post something that isn’t appropriate based on the news of the day.
Even so, don’t let this detract you from scheduling your posts. Here’s why you should still ... read more
The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers:
Keep a Social Media Presence
Don’t ... read more
Blogging at its very foundation is a conversational medium. The blog world started because writers had something to say to people willing to seek them out and listen to them. Some blogs engage a very niche audience, but the members of that audience are capable of participating in the conversation.
So if we think about the nature of a conversation, we can learn some lessons about what makes successful blogs work. Businesses have found tremendous success with the blogging medium not because ... read more
Having a high number of Facebook fans is great, but it won’t help your business if some of those fans are fake. That doesn't necessarily mean people who have Facebook profiles with pen names, people who have different accounts for family versus friends or even people who are gamers. Rather, it’s referring to people who create fake accounts for the purposes of spamming other people’s accounts.
Fake accounts – including more than one Facebook profile for a single user – are against ... read more
If you’re like most social marketers, you spend a lot of time and energy planning your social media posts. This means you want to make sure they get the proper amount of “air time,” and hopefully end up sticking like glue. In order to achieve your goals, though, it’s imperative that you schedule all your social postings at prime times.
The problem, of course, is there is no specific “best time” to schedule posts for Facebook, Twitter, LinkedIn, Google+, etc. There may be timeframes, ... read more
Everywhere you look, people are telling you that in order to promote your business, you've got to leverage the plethora of social media channels that seemingly sprout up on a weekly basis. And it’s true: with more than 1.2 billion users on Facebook, for example, marketers are simply unable to ignore social media networks any longer.
With time serving as an ever-present obstacle — after all, there are only so many hours in the work week — many marketers might not have enough time on their ... read more