Posts Tagged “business”

The Importance of Establishing a Re-Sharing Schedule for Your Blog

by Adrienne Erin. 0 Comments

You know that social media is an important outlet for sharing content, interacting with potential customers and building brand loyalty. It’s no longer a secret, in fact, not sharing content on social media has become a dated and ineffective tactic. Is one share enough? If you create a solid blog post that has great potential but only share it once, are you doing everything you can to attract attention? Or are your efforts falling short? Put simply, the answer is the latter, re-sharing content ... read more

How to Avoid a Scheduled Posting Faux Pas

by Adrienne Erin. 0 Comments

Crafting great social media posts take work. It also takes time to post to all your different sites, while keeping the conversation going with your followers. As such, it’s a great idea to schedule your posts in advance. At the same time, by scheduling days, sometimes weeks, in advance, it can be easy to make a faux pas and post something that isn’t appropriate based on the news of the day. Even so, don’t let this detract you from scheduling your posts. Here’s why you should still ... read more

Offering Stellar Customer Service through Social Media

by Adrienne Erin. 0 Comments

The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers: Keep a Social Media Presence Don’t ... read more

Keep Your Blog Relevant Following the Seasons

by Adrienne Erin. 0 Comments

Blogging at its very foundation is a conversational medium. The blog world started because writers had something to say to people willing to seek them out and listen to them. Some blogs engage a very niche audience, but the members of that audience are capable of participating in the conversation. So if we think about the nature of a conversation, we can learn some lessons about what makes successful blogs work. Businesses have found tremendous success with the blogging medium not because ... read more

How to Find & Remove Fake Facebook Fans

by Adrienne Erin. 0 Comments

Having a high number of Facebook fans is great, but it won’t help your business if some of those fans are fake. That doesn't necessarily mean people who have Facebook profiles with pen names, people who have different accounts for family versus friends or even people who are gamers. Rather, it’s referring to people who create fake accounts for the purposes of spamming other people’s accounts. Fake accounts – including more than one Facebook profile for a single user – are against ... read more

3 Steps to Promote Your Blog and Business through Social Media

by Adrienne Erin. 0 Comments

Does your business write an exciting blog, but not many people know about it? You know your business would take off if only there was a way to increase your number of readers. When people come across an interesting blog post, they’ll share it to get as many likes and retweets as possible. This works in your favor, and you can take advantage of it by tweaking a few things in your blog’s relationship with social media. 1. Bring your blog comments and Facebook comments together. Let’s ... read more

Boosting Your Videos in YouTube’s Search Results

by Adrienne Erin. 0 Comments

Today, there are dozens of social media platforms available right at our fingertips. Of course, we all know the powers and capabilities of Facebook and Twitter. But, did you know of the far-reaching capabilities that YouTube presents for businesses that are trying to promote themselves?  If done correctly, your company, business or product can reach a billion of users. Thus, YouTube is not just a site to visit to watch funny cat videos. It can be a great marketing and promotional tool for your ... read more

How to Schedule Your Social Postings at All the Best Times

by Adrienne Erin. 0 Comments

If you’re like most social marketers, you spend a lot of time and energy planning your social media posts.  This means you want to make sure they get the proper amount of “air time,” and hopefully end up sticking like glue. In order to achieve your goals, though, it’s imperative that you schedule all your social postings at prime times. The problem, of course, is there is no specific “best time” to schedule posts for Facebook, Twitter, LinkedIn, Google+, etc. There may be timeframes, ... read more

Research, Follow and Measure: Making the Most of Social Media for Your Business

by Adrienne Erin. 0 Comments

It's fairly common knowledge that many people spend the majority of their online time on social media sites. Because of this, it makes sense that your business should take advantage of the opportunities that social media presents. Maybe you’ve taken the initiative to create a Facebook page or Twitter account, maybe Instagram is a regular part of your daily routine. Now ask yourself — are you making the most of your business’s social media presence? Follow the tips below to maximize ... read more

How to Build Valuable Leads with LinkedIn

by Adrienne Erin. 0 Comments

Everywhere you look, people are telling you that in order to promote your business, you've got to leverage the plethora of social media channels that seemingly sprout up on a weekly basis. And it’s true: with more than 1.2 billion users on Facebook, for example, marketers are simply unable to ignore social media networks any longer. With time serving as an ever-present obstacle — after all, there are only so many hours in the work week — many marketers might not have enough time on their ... read more