There are certain things a business needs to know before it can begin to contemplate exactly how to approach its target market.
At the top of that list should be what those potential customers expect from your brand. After all, if your target consumers make up a rather specific corner of the market, it will save time and energy knowing what their expectations are before any move is made to approach them through advertising.
While there may be more specific wants and needs depending on the ... read more
As a social media marketer, you have pretty much one goal in mind: Build and engage your audience. Okay, so that’s technically two goals. But seeing as how that won’t be changing in the new year, what you do need to change is how you will accomplish this. If what you have been doing isn't working, or at least not working as well as you want, then obviously you need to do some things differently.
3 Ways to Re-focus Your Approach for 2015
1. Never Neglect Content
While many social marketers ... read more
Marketing advice blogs, marketers in general and industry experts are always claiming you need to be active on your social channels in order to be successful. Of particular note is how you need to remain vigilant on the biggest platforms like Facebook, Twitter, and Google+ at all times. If you're going to be active on only one of those three platforms, it should definitely be Facebook, right?
At least, that's how it always was in the past. However, a recent update to the way Facebook operates ... read more
Some brands’ social network feeds can be a real snore. You can only tweet about your upcoming sale or Instagram a photo of the latest product you introduced so many times before people start drifting away from your feed.
Luckily, there are a lot of ways to liven up your social media newsfeeds, whether you are using Facebook, Twitter, LinkedIn or Instagram. Here are seven surefire ideas to get your creative juices flowing.
1. Ask a Question
Yep, this is about the most basic of ways to liven ... read more
Facebook is the choice of all procrastinators. You can spend hours going through your newsfeed, but also checking out friends and company profiles. But when it comes to marketing your business, you need to make the most of your time. To avoid Facebook becoming the time suck that it so naturally is, check out these tips to get organized, stay on task, and get the best engagement possible to spread the word about your company and your brand.
Which Posts Get the Most Engagement?
The kind of ... read more
The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers:
Keep a Social Media Presence
Don’t ... read more
In the years before social media took the world by storm, it was perpetually important for business representatives to be careful about how they conducted themselves publicly. Whether that meant not bringing up offensive topics of conversation during a corporate banquet, or remembering to send out holiday cards to everyone on a client roster, those things spoke volumes when it came to standing out from competitors. Although those gestures are still important today, it’s also necessary to focus ... read more
Having a high number of Facebook fans is great, but it won’t help your business if some of those fans are fake. That doesn't necessarily mean people who have Facebook profiles with pen names, people who have different accounts for family versus friends or even people who are gamers. Rather, it’s referring to people who create fake accounts for the purposes of spamming other people’s accounts.
Fake accounts – including more than one Facebook profile for a single user – are against ... read more