Posts Tagged “Google”

Amazon’s Stick And Some Astonishing Numbers

by Colin McGuire. 0 Comments

A Prime Contender "Amazon is including a few tricks of its own. It includes (a) system that predicts what you’ll watch next and tees up the show or movie so that it streams more quickly. It’s called Advanced Streaming and Prediction - or ASAP, get it?" Wilson Rothman, you sly Wall Street Journal blogger, you! All hail Amazon's Fire TV Stick. It was announced today and it will be shipped on Nov. 19. Think Google's Chromecast, but with Amazon Prime. Or Roku's streaming stick but with ... read more

Does Your Business Have Poor Social Media Etiquette?

by Adrienne Erin. 0 Comments

In the years before social media took the world by storm, it was perpetually important for business representatives to be careful about how they conducted themselves publicly. Whether that meant not bringing up offensive topics of conversation during a corporate banquet, or remembering to send out holiday cards to everyone on a client roster, those things spoke volumes when it came to standing out from competitors. Although those gestures are still important today, it’s also necessary to focus ... read more

Android TV And Fire TV: Two Brand New Products. Two Overly Aggressive Names

by Colin McGuire. 0 Comments

All right. So, here we go. You take off a week, and the Internet television world goes nuts. Amazon and Google, your two favorite Internet destinations that aren't named "Apple (something)," or "i(something)," have decided to ascend from the depths of their respective caves to cause a ruckus about this whole cutting-the-cord thing (note to reader: replace the word "something" with anything from "Pod" to "Toilet," and ... well, you know what I mean). A whole lot has happened, and there's oh-so-little ... read more

April Fools Day Favorites 2014

by Hannah Rudow. 0 Comments

April Fools is always a glorious yet slightly scary time on the Internet. Online it is much easier to get pranked then in person. I have been trying hard NOT to click on suspiciously silly things but I was still Rick Roll’d twice this year. Some people hate that prank, but rickrolling, tricking someone into clicking Rick Astley’s “Never Gonna Give You Up” is a classic internet prank, one which I greatly respect. Google’s April Fools Day joke is an addition to the Google Maps App which ... read more

Disney and Dish: An exciting marriage or the beginning of a divorce?

by Colin McGuire. 0 Comments

Well, this is important. Dish Network and Disney made a deal this week, and it might just change a whole bunch of stuff throughout the Internet TV landscape. In short, the satellite television provider bought the rights to offer up ABC, ESPN and the Disney Channel on an Internet platform. Think about what you get from owning an Apple TV, a Roku or a Chromecast. Substitute that for the aforementioned three networks. And boom. That's what you got. But here's the thing: Dish is already in negotiations ... read more

Rel=Author vs Rel=Publisher: Which Should Your Business Blog Use?

by Adrienne Erin. 0 Comments

Google has been pushing Google+ pretty hard over the last couple of years, and doing so has raised a number of pretty distracting dilemmas for web masters, business owners and marketers. One of these questions is what type of authorship connection your website should have with Google+: a publisher connection (rel=publisher) or an authorship connection (rel=author)? Should different parts of your site use a different approach? Understanding the difference between these two types of verification ... read more

The Insider’s Guide to Growing Your Email List Using Social Media

by Adrienne Erin. 0 Comments

We may live in the age of social media, but email is still a vital part of our daily lives. Nineteen percent of our online time is spent checking email, five times the amount of time we spend online shopping. Ninety-two percent of online adults have email, and it's the most common activity to do online. And with the rise in mobile phones with email included on them, email has become an almost constant part of our lives. Nearly half of all email is now opened on mobile devices. Because email ... read more

And Now It’s Time To Talk About Owning A Roku.

by Colin McGuire. 0 Comments

Welp. I received a Roku for Christmas. And while there's much to talk about with all the CES happenings, Hulu's original content slate for 2014, and all the scuttlebutt surrounding the season premieres of "Comedians In Cars Getting Coffee" (already happened) and "House of Cards" (almost a month away!), we're going to start the year off with a first-hand account of what it's like to live with one of these things. First, this should be said: In an ideal world, I would have initially preferred ... read more

2013’s final 2-for-1: Profiling Roku/Apple/Chromecast; And The Comedians Are …

by Colin McGuire. 0 Comments

All right. You know what it's almost time for? Christmas Eve? Christmas? New Year's Eve? Cookies? Gifts? Something called Festivus? Ham? Wine? Extended family members? Candy? Candy canes? Trees? Ornaments? A No. 1 with large fries and a regular Coke? Well, if you guessed any of those, you'd be wrong (or right, depending on what your personal definition of the word "wrong" is, of course). Instead, we are going to go with this: It's almost (stress the "almost") time for the third-annual breakdown ... read more

Google is back with Chromecast. And … Google is back with Chromecast.

by Colin McGuire. 0 Comments

Wow. Google is nothing if not persistent. And at this point, the company is testing that whole "persistency pays off" adage like it's a nuclear waste site.

Wednesday, everybody's favorite oddly named Internet search engine emerged from the wake of Google TV to introduce ... wait for it ... Chromecast, a tiny stick that can plug into televisions. In short, it looks like a jump drive and it enables viewers to check out online programming through their TVs. Who says the 89th time isn't a charm?

“We are closing the gap between TV and mobile devices,” Sundar Pichai, the G-Men's senior vice president for Chrome and Android, noted with presumably only half a straight face.

Claire Cain Miller, of The New York Times, wrote a bit about it earlier this week, with presumably only a quarter of a straight face.

"Chromecast, unlike other gadgets that play online media on TVs, works with laptops, tablets and phones from companies other than Google, so iPhone loyalists, or people with both Android and Apple devices, can use it," she said. "Chromecast, though, could pave the way for Google’s grander TV plans. It is negotiating with TV channels for an Internet cable service, in which people would be able to access cable channels in a Web browser, according to people briefed on the talks. So Chromecast may be the first step in what Google hopes will be a cable alternative."

Ahh, yes. Those silver linings can be so blinding sometimes.

As you can see if you look at the thing (or, for that matter, as I alluded to above when I said it looks like a jump drive), you'll need a USB port on your television in order to use it. And while it's probably safe to assume that the majority of people with TVs now have one with that particular feature, this would also be the time that we now note how not all smartphones come with data plans and not all cake-flavored Blizzards come with actual pieces of cake in the ice cream (thanks, Dairy Queen). The point is this: You're alienating a section of your audience, Google, by assuming nobody still has a big box sitting somewhere in their living rooms. Ignorance is bliss, friends. Ignorance is bliss.

Now, for the true humor. In a sign of abnormally poor planning, the company decided to offer up a free three-month trial of Netflix to anyone who wanted to check out the product. Not a bad idea, right? Entice customers with the ability to finally see what all the "Orange Is The New Black" fuss is about and watch as your otherwise-ignored product flies off shelves. What could possibly go wrong for Big Red, the one company actually finding ways to succeed in the increasingly crowded world of streaming content? Oh, let's look at you, Salvador Rodriguez, of the Los Angeles Times.

"Citing overwhelming demand, Google on Thursday said it has ended a Netflix promotion tied to its new Chromecast TV dongle," he wrote a single day after the launch went down. "'Due to overwhelming demand for Chromecast devices since launch, the 3-month Netflix promotion (which was available in limited quantities) is no longer available,' Google told The Times in a statement."


The good news? As NBC News reported this morning, somebody went on Twitter to explain that nearly a quarter of a million promo codes were created for the launch. So, 250,000 people, congratulations on your three free months of Netflix! Now, click off that "Everybody Loves Raymond" marathon, and enroll of the School of Robin Wright by spending the weekend cuddled up with "House Of Cards." Drake said it: Thank me later.

What does it all mean? Well, if nothing else, it means that a whole bunch of people will actually be able to see what Google can offer in the Wide World Of Web TV. Google needs that, of course (how do you do, Nexus Q?), especially if it continues to stubbornly refuse to go away. Naturally, the jury will be out on if this tiny surge in attention might just be sustainable, but for now, we shall tip a small portion of a hat to the G-Men -- any press is good press, even if it means you ultimately end up looking foolish for offering up some freebees you are forced to pseudo-recall 24 hours after the fact.

For those wondering, the going price for Chromecast is about 35 bucks, a bargain when compared with the $99 Apple TV or the $80 Roku (which, it also should be noted, offers a similar stick to Chromecast for about a hundred dollars). "Chromecast looks like a smart and disruptive device," research analyst Rotman Epps told the Associated Press this week. "Maybe it took the other failures for Google to get it right."

Fool me once ...