No social media marketing campaign is complete without Instagram. Since its beginnings in October 2010, Instagram has garnered 200 million users as of March 2014, an impressive feat for a site brimming with vintage-style food photos and selfies. As a marketer, you can tap into this large growth potential by using the site to run contests, as detailed here.
Set Specific Goals
What do you want the contest to accomplish? Do you want to inform your existing followers of a new product, or do you ... read more
Snapchat is sweeping the social media universe with its uniquely balanced private yet public approach to communication. You can capture and convey your feelings in photos, or “snaps,” that disappear in seconds. It’s high impact with little commitment. People love it, and since its birth in 2011, the app has acquired a following of about 30 million users. There’s no denying its popularity, the real question is: what does Snapchat’s humungous fan base mean for marketers? Is it a route ... read more
Are you thinking about using the social media site Instagram for an enterprise? There are several basic ways that a lot of companies have taken advantage of this unique social media platform. In the business world, Instagram users thrive on accommodating neat visual changes that can launch different kinds of online campaigns or otherwise showcase a brand or company.
Dressed Up Team Photos
One of the main ways some businesses use Instagram for business is to take those commonplace company or ... read more