As you probably know, Twitter is one of the biggest and most important social media giants on the Internet. With millions of active users in the country and around the world, Twitter offers plenty of opportunities to connect with potential customers and generate leads.
In particular, millennials between ages 18 and 35 are one of the most active age groups on Twitter. Lucky for businesses, they are also one of the most frequently targeted age groups in marketing campaigns. By using Twitter ... read more
When it comes to social media, there’s no better group to have in your corner than Millennials. This group represents a large chunk of social media usage, and they’re very active on the Internet. There’s a delicate balance when it comes to courting them, though. For example, 57 percent of this demographic reportedly follow brands on social media so that they can stay abreast of sales, contests and sweepstakes. They’re also the quickest to turn on brands (i.e., unfollow them) if they post ... read more