It’s always a bit disconcerting when social media sites make major changes. These adjustments can either be a big help to businesses on the site or set them back to square one.
Pinterest recently unveiled its smart feed, which is meant to show visitors pins based on what it is they are interested in. The old way of doing things meant that Pinterest members were shown pins posted by the people they follow, in reverse chronological order. If your friend pinned something and you logged in, ... read more
We may live in the age of social media, but email is still a vital part of our daily lives. Nineteen percent of our online time is spent checking email, five times the amount of time we spend online shopping. Ninety-two percent of online adults have email, and it's the most common activity to do online. And with the rise in mobile phones with email included on them, email has become an almost constant part of our lives. Nearly half of all email is now opened on mobile devices.
Because email ... read more
It’s no secret that the holidays are a busy time for any business, especially right after Thanksgiving. Marketing during that time is not an easy thing to do, though, at least when it comes to implementing a successful campaign that is supposed to draw a decent amount of potential customers and leads. It’s because nearly every retailer and business in existence is scrambling to market their goods and services for the holiday season. That means there’s going to be a lot of noise, and you ... read more
In a recent blog post, the popular visual social networking site, Pinterest, announced a new feature set to appear on users’ pages soon. In a constant effort to ensure a bright future, the site is introducing the implementation of sponsored posts. Quick to address immediate concerns, the CEO assures users that the posts will be relevant, tasteful and honest.
It is no secret that social media users are typically not big fans of advertisements taking over their sacred newsfeeds, so how will ... read more
Unless you've been living under a rock for the past few years, you've probably heard of Pinterest, an image-based social media platform that allows you to share anything from jewelry designs to wedding ideas. The site has grown exponentially since its launch in 2010, and it doesn't look like traffic will slow down anytime soon. Many businesses, especially start-ups, have taken advantage of the site's popularity, and have had a lot of success advertising on Pinterest. Here are a few tips for using ... read more