Posts Tagged “product placement”

First Kiss: Just Another Ad Campaign

by Hannah Rudow. 0 Comments

In my last blog post I wrote about Ellen that selfie with all those other celebs at the Oscars and how it was a publicity stunt for Samsung and this post is, sadly, about another viral publicity stunt. For me it takes all the joy out of something to realize that it was a sham, just some deeply-embedded commercial. It has made me wary of new memes, especially viral videos, which will be related to today’s topic. I was browsing Facebook when I saw a video entitled “First Kiss” that promised ... read more

Viral for the sake of Product Placement: Ellen at the Oscars with the Selfie

by Hannah Rudow. 0 Comments

The title of this post reads like the murder answer in a game of Clue and as such I intend to explain how this marketing/PR trick was so successful for Samsung. I didn’t watch the Oscars, I never do, but I was surprised how many photos of celebs walking the carpet that I came across just by being logged into Facebook. The most notable was the selfie taken by Bradley Cooper at the urging of Ellen Degeneres which shows both of them surrounded by other Celebs like Brad Pitt, Meryl Streep and ... read more