There are certain things a business needs to know before it can begin to contemplate exactly how to approach its target market.
At the top of that list should be what those potential customers expect from your brand. After all, if your target consumers make up a rather specific corner of the market, it will save time and energy knowing what their expectations are before any move is made to approach them through advertising.
While there may be more specific wants and needs depending on the ... read more
Popular user-review sites like Yelp can be great for businesses, especially small independent companies. In fact, over 1 million Yelp reviews are written per month! Of course, that only holds true if a majority of reviews posted about you are positive. What happens when your business gets a negative review? Even worse, what happens when your business gets multiple bad reviews on a site like that?
Reviews play a large role in almost any industry, including entertainment, health and service, ... read more
As a social media marketer, you have pretty much one goal in mind: Build and engage your audience. Okay, so that’s technically two goals. But seeing as how that won’t be changing in the new year, what you do need to change is how you will accomplish this. If what you have been doing isn't working, or at least not working as well as you want, then obviously you need to do some things differently.
3 Ways to Re-focus Your Approach for 2015
1. Never Neglect Content
While many social marketers ... read more
Loyalty programs are incredibly popular. Target, Starbucks, Macy’s and Nordstrom all have one, and for good reason. They’re used as a customer relationship management tactic, and they give you access to customer information while giving your customers a reason to shop with you!
Basically, the loyalty program is usually a card you swipe when you buy something that gives you access to discounts you wouldn’t get otherwise. Giant gives you gas points for free gas. Boscov’s gives you a ... read more
It’s always a bit disconcerting when social media sites make major changes. These adjustments can either be a big help to businesses on the site or set them back to square one.
Pinterest recently unveiled its smart feed, which is meant to show visitors pins based on what it is they are interested in. The old way of doing things meant that Pinterest members were shown pins posted by the people they follow, in reverse chronological order. If your friend pinned something and you logged in, ... read more
Marketing advice blogs, marketers in general and industry experts are always claiming you need to be active on your social channels in order to be successful. Of particular note is how you need to remain vigilant on the biggest platforms like Facebook, Twitter, and Google+ at all times. If you're going to be active on only one of those three platforms, it should definitely be Facebook, right?
At least, that's how it always was in the past. However, a recent update to the way Facebook operates ... read more
Some brands’ social network feeds can be a real snore. You can only tweet about your upcoming sale or Instagram a photo of the latest product you introduced so many times before people start drifting away from your feed.
Luckily, there are a lot of ways to liven up your social media newsfeeds, whether you are using Facebook, Twitter, LinkedIn or Instagram. Here are seven surefire ideas to get your creative juices flowing.
1. Ask a Question
Yep, this is about the most basic of ways to liven ... read more
No social media marketing campaign is complete without Instagram. Since its beginnings in October 2010, Instagram has garnered 200 million users as of March 2014, an impressive feat for a site brimming with vintage-style food photos and selfies. As a marketer, you can tap into this large growth potential by using the site to run contests, as detailed here.
Set Specific Goals
What do you want the contest to accomplish? Do you want to inform your existing followers of a new product, or do you ... read more
Sure, you are decking the halls at the office and sending out holiday cards to all of your current clients. But, are you outfitting your social media accounts for the holidays as well? You should be. Holidays present a unique way to bump up your e-commerce sales with fun and creative social media strategies. Here are four proven plans to boost sales this holiday season using your Facebook, Twitter, Instagram and other social media accounts.
1. Get Mobile-Friendly
One-third of Facebook users ... read more
Since today’s world is so driven by what happens on Facebook, it’s foolish not to keep an eye on what your competitors are doing across social media. By doing so, you could get tips about how to foster engagement and interest within your own audience, plus learn how to avoid some common blunders.
Fortunately, it’s easy to be a social media spy without your competitors noticing. Many of the tips below can be done in just a few minutes, and they don’t reveal your identity. Keep reading ... read more