Facebook is the choice of all procrastinators. You can spend hours going through your newsfeed, but also checking out friends and company profiles. But when it comes to marketing your business, you need to make the most of your time. To avoid Facebook becoming the time suck that it so naturally is, check out these tips to get organized, stay on task, and get the best engagement possible to spread the word about your company and your brand.
Which Posts Get the Most Engagement?
The kind of ... read more
Crafting great social media posts take work. It also takes time to post to all your different sites, while keeping the conversation going with your followers. As such, it’s a great idea to schedule your posts in advance. At the same time, by scheduling days, sometimes weeks, in advance, it can be easy to make a faux pas and post something that isn’t appropriate based on the news of the day.
Even so, don’t let this detract you from scheduling your posts. Here’s why you should still ... read more
The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers:
Keep a Social Media Presence
Don’t ... read more
Vine is a relatively new platform for sharing short form videos. It was only launched in January of last year. However, because Twitter acquired it shortly before its official launch, Vine had that associated marketing muscle behind it. Some brands have really done well in figuring out how to harness Vine to make an impact with viewers. Keep reading to get some tips you might be able to apply to your own objectives, along with some helpful case studies.
Be Aware of Seasonal Trends
Target uses ... read more
Pictures speak a thousand words, but they can speak even more if you combine them with actual words. Visual content that incorporates both beautiful imagery and text is one of the easiest ways to grab your audience’s attention and engage them. Here are seven ways to do just that.
Showcase Your Products
This one is a no-brainer. You want potential customers to see what they’re getting when they buy from you, and showing them your products does just that. How do your products work? Why ... read more
Snapchat is sweeping the social media universe with its uniquely balanced private yet public approach to communication. You can capture and convey your feelings in photos, or “snaps,” that disappear in seconds. It’s high impact with little commitment. People love it, and since its birth in 2011, the app has acquired a following of about 30 million users. There’s no denying its popularity, the real question is: what does Snapchat’s humungous fan base mean for marketers? Is it a route ... read more
On June 18th, Twitter rolled out a feature that allowed users to share and view animated GIFS on Twitter.com, iPhone, and Android. Since then, numerous businesses have taken advantage of the feature to promote their brand, ranging from automotive companies like Fiat to fast food restaurants like Wendy’s.
Similar to these examples, your business’ exposure can increase due to GIF implementation on its Twitter feed. Similarly, the new feature is a great way to showcase products, and express ... read more
In the years before social media took the world by storm, it was perpetually important for business representatives to be careful about how they conducted themselves publicly. Whether that meant not bringing up offensive topics of conversation during a corporate banquet, or remembering to send out holiday cards to everyone on a client roster, those things spoke volumes when it came to standing out from competitors. Although those gestures are still important today, it’s also necessary to focus ... read more
Having a high number of Facebook fans is great, but it won’t help your business if some of those fans are fake. That doesn't necessarily mean people who have Facebook profiles with pen names, people who have different accounts for family versus friends or even people who are gamers. Rather, it’s referring to people who create fake accounts for the purposes of spamming other people’s accounts.
Fake accounts – including more than one Facebook profile for a single user – are against ... read more