The world of customer service has changed. It’s not the same ”Keep People on Hold for Numerous Hours” game that it used to be. Now, with social media becoming an ever-growing component of customer service, customers can reach producers through a number of new channels – at rapid speeds. If you can’t keep up, your company is going to face the consequences. In order to stay in the race, this is how you should be using social media to assist your customers:
Keep a Social Media Presence
Don’t ... read more
Vine is a relatively new platform for sharing short form videos. It was only launched in January of last year. However, because Twitter acquired it shortly before its official launch, Vine had that associated marketing muscle behind it. Some brands have really done well in figuring out how to harness Vine to make an impact with viewers. Keep reading to get some tips you might be able to apply to your own objectives, along with some helpful case studies.
Be Aware of Seasonal Trends
Target uses ... read more
On June 18th, Twitter rolled out a feature that allowed users to share and view animated GIFS on Twitter.com, iPhone, and Android. Since then, numerous businesses have taken advantage of the feature to promote their brand, ranging from automotive companies like Fiat to fast food restaurants like Wendy’s.
Similar to these examples, your business’ exposure can increase due to GIF implementation on its Twitter feed. Similarly, the new feature is a great way to showcase products, and express ... read more
Twitter is rolling out a brand new design that will actually make profiles more reminiscent of those on Facebook. At first glance this may seem like a bad move, but it’s actually great for business and marketing. This is because the platform is making a jump towards visual content which is definitely a good thing. Sometimes text content is necessary, but a lot of social marketing strategies are more effective if you use images to get your point across. In fact, that’s exactly how platforms ... read more
In my last blog post I wrote about Ellen that selfie with all those other celebs at the Oscars and how it was a publicity stunt for Samsung and this post is, sadly, about another viral publicity stunt. For me it takes all the joy out of something to realize that it was a sham, just some deeply-embedded commercial. It has made me wary of new memes, especially viral videos, which will be related to today’s topic.
I was browsing Facebook when I saw a video entitled “First Kiss” that promised ... read more
You just have to love these Nielsen studies, don't you? I mean, come on, now. Those guys can turn any tiny piece of data into a multitude of conclusions. "The top 10 television shows watched only by cats between 2:39 p.m. and 2:55 p.m. on Wednesdays that occur only during the summer months." Or "39 percent of all Armenians with a smartphone have watched 'The Big Bang Theory' a total of 3.9 times per day when the sun rises before 7:04 a.m." Or "Study: Those who enjoy eating pizza also love watching ... read more