Social share buttons serve as a useful tool for bloggers to encourage people to post their content on social media networks. Most blogs include a slider with buttons for social sharing or icons in the margins of their blog. The emergence of optimized social share buttons has taken this process a step further as bloggers can now have influence over what appears in the tweets and posts generated by these buttons.
Optimized Social Share Buttons
Traditional social share buttons generate a brief ... read more
One of the best ways to increase engagement and user interaction on your website is to implement social sharing buttons. This also helps with SEO and content exposure, provided the sharing features are being used by readers and visitors. To ensure a healthy amount of social sharing support you need to implement the sharing buttons appropriately.
It’s just as possible to include too many sharing buttons as it is to include too few. Too few will mean readers and visitors cannot share the content ... read more
Welp. With a little less than two weeks left in 2013, we have been inundated with wrap-ups, lists, best-of commentary and, of course, think pieces dedicated to figuring out what it all might mean moving forward. Naturally, CNN did this with television. And naturally, CNN broached the whole Internet TV thing. Let's go, Lisa Respers France ...
"While streaming and DVRing shows is not new, the take off of the original content really came into its own in 2013," she wrote Wednesday. "Charlotte ... read more
A lot of factors are at play when it comes to making a social media campaign go viral. The content needs to be engaging, and it needs to encourage people to share. Timing matters too. But perhaps most importantly, the tweet, image or video needs to connect to an audience. All of this was at play, and more, in the three best social media campaigns of 2013.
Oreo's “Dunk in the Dark” Tweet
Companies pay millions to run an ad during the SuperBowl, because they know they have an enthusiastic audience. ... read more
Considering Twitter’s popularity and large user base, it is no surprise the social networking site has become a valuable tool for businesses. Twitter allows brands to create an account and join worldwide conversations in which they can connect with potential customers.
One of Twitter’s most powerful conversation tools is the hashtag. Hashtags serve as a method for cataloguing Tweets and are a tool vital to any business’ Twitter strategy.
People who are unfamiliar with Twitter ... read more
When advertising your business online, there are many possible avenues to take. If your budget allows, paid advertisements are quicker and often, more effective than free advertising methods. These free advertising methods include banner swaps, reciprocal links and e-mail marketing.
The difficulty with managing an online ad budget is the sheer number of paid ad options available. It can be very intimidating to choose between trusted pay-per-click providers like Google AdWords, and large ad ... read more
Hey, you know that new function on Twitter, where the photos just automatically pop up in your feed? You know what I'm talking about, right? Some dude posts a picture of bikini-clad models in promiscuous poses and the thing just pops right up, no matter how awkward it makes you look at work. She's just right there. Boom. And there's nothing anybody can do about it.
Welp, Fox and American Express are teaming up to take that whole "Wait, is this really necessary?" mantra and apply ... read more
If you’re using social media to help boost your advertising, it’s more than likely that you’re familiar with retargeting. Retargeting can really help and it can be a great way to more effectively use your social media channels. Especially when talking about Facebook. If you’re not familiar with Retargeting, we’ll go through that and then outline some of the right things to do when retargeting using social media.
So, Retargeting - What Is It?
Retargeting is a way of attempting to get ... read more
Not to beat a dead bird over the head, but ... how 'bout we talk about Twitter again? OK? Good. I mean, it's not like anyone's reading anyway, right? Right.
Behold Nielsen's brand-new, revolutionary, completely complex Top 10 Twitter TV ratings:
1. The Walking Dead
3. American Horror Story: Coven
4. Catfish: The TV Show
5. The X Factor
7. The Voice
8. Jimmy Kimmel Live
9. The X Factor
10. Dancing With The Stars
Now, behold the Nielsen television ratings for the ... read more
All right. So, my Twitter feed has essentially devolved into one-line proclamations about "The Good Wife." I'm one season and six episodes into the series, and it is, without any question in my small mind, the best show on television today. The same thing happened when I discovered "In Treatment" via DVD. I watch an episode, feel the need to shout from mountaintops how genius I think the stuff is, and retreat back into my tiny world filled with podcasts and film fests.
Why do I do it? Well, why ... read more