Every now and then, I feel as though it’s a good idea to take a look at numbers. I’m bad at it. Math was and always will be a subject I detest. I had to practically beg a science professor of mine in college to give me a passing grade so I could graduate. And when it comes to money, I have no idea how to make heads or tails of pretty much anything attached to it.
Still, as Poet Laureate Jay-Z once confidently proclaimed, “Men lie. Women Lie. Numbers don’t.” Indeed.
And that’s why a study regarding the enormous amount of people who are getting rid of their cable television packages released this week has drawn the attention of a lot of national news outlets. From the Website Advanced Television …
“A pre-CES survey from consulting firm Accenture suggests that consumers intend to buy fewer televisions this year and fewer are regularly watching content on them,” the site wrote.“According to the 2012 Global Consumer Electronics Products and Services Usage Report … consumers are rapidly turning to other consumer electronics devices such as smartphones and tablet computers to view media, while also using more online services and downloading applications for various purposes, including entertainment.”
How rapidly, you ask? Good question.
As it goes, the percentage of people watching cable television on an actual TV in a week’s time fell to 48 percent in 2011. That number wouldn’t be nearly as drastic if the same kind of study didn’t find that the amount stood at 71 percent in 2009. But, well, it did. Oh, and are you looking to buy a TV sometime this year? You might be alone. Consumers claimed that a mere 32 percent of them planned on buying a new television set in 2011, down from 35 percent in 2010.
More startling is that 53 percent of the people in this survey now own either a smartphone or a tablet. In 2010, that number was 28. More than half of those who participated said they have changed their behavior because of online services and cloud computing. And — quite possibly the most telling and head-turning number of them all — a third of the people surveyed said they have either stopped or almost stopped renting or buying DVDs.
“The battle for consumers’ eyeballs and time is intensifying, viewership continues to disperse, and we are starting to see the impact on the TV as a screen in the home,” Mitch Cline, global managing director of Accenture’s Electronics and High-Tech Group, told the site. “… Consumers increasingly are using other consumer electronics devices in their daily lives to access the entertainment that only TV once provided.”
And boom goes the dynamite. Who else is interested to see what this survey finds in five years? 10 years? Heck, by the time 25 years comes around, a survey such as this will probably be completely obsolete because everyone will be streaming content one way or the other and the idea of owning a television set over a computer screen will seem like ancient history.
It’s true: Men lie. And women lie. But these numbers certainly don’t.