What's Rdio? Well, according to its very own website, it's this:
Rdio is the ground-breaking digital music service that is reinventing the way people discover, listen to, and share music. With on-demand access to over 18 million songs, Rdio connects people with music and makes it easy to search for and instantly play any song, album, artist or playlist without ever hearing a single ad. Discover what friends, people with similar tastes, recording artists and more are listening to in real-time and share across Twitter and Facebook. Build a digital music collection that’s available everywhere - on the web, in-home or in-car, on an iPad or smartphone, and even offline.
And to think, you thought I was just spelling the word "radio" incorrectly.
I know about it because I downloaded its app onto my sleek and pretentious iPhone. I downloaded its app onto my sleek and pretentious iPhone because I was told the company would essentially serve as my ticket into a Spin party at South By Southwest a few weeks ago. I did not have time to go to said Spin party at South By Southwest a few weeks ago, so therefore, I am left with an app on my sleek and pretentious iPhone that I will never use.
Or, will I? Take it away, Samantha Murphy at Mashable ...
"After years of speculation, streaming music service Rdio launched on Wednesday a social movie and TV rental service called Vdio," she wrote Wednesday afternoon. "The pay-per-view style service, which is available (in) only the U.S. and UK, is loaded with a lot of content, from new releases and classics to programming from major studios and networks."
See what they did there, with the whole misspelling thing again?! You silly San Francisco upstart, you. If your mother, Skype, knew about this, she would send you right back to grammar school!
So ... what does it mean? Not much, really. The streaming-content universe is becoming more and more crowded by the minute and to stand out in that aforementioned crowded universe, you best offer something your competitors haven't dreamt up quite yet. Does Vdio do that? Not enough. The whole sharing playlists and watching-what-your-friend-from-Wichita-is-watching-thing isn't particularly new, and much like the company's music service, there aren't things offered here that you can't find elsewhere.
Maybe more detrimental is the fact that A) you can't currently access it if you aren't already a subscriber to Rdio and b) episodes of television shows will cost three bucks while movies will cost 20 big ones. A quick click over to Amazon will show you that purchasing singular episodes of television series doesn't have to be that expensive. So ... maybe if you wink at us nicely and send a few drinks in our direction, we'll give you a second look, guys.
Until then, however, I, for one, will just keep wondering why I have a Rdio app downloaded on my sleek and pretentious iPhone.