If you own a business and you are not tapping into the vast empire of marketing possibilities social media offers, you should be. It is undeniable that social media is here to stay. Businesses that choose to integrate social media into their existing marketing plans can easily gain a competitive edge over their competition.
Regardless of whether you are in charge of a small local restaurant or large construction company, adding social media to your marketing plan can provide your business tremendous value. To learn more about why you should update your business plan to include social media marketing, consider the following.
Social Media Is Your Marketing Budget's New BFF
Social media outlets such as Facebook and Twitter dominate the social media world, and they are free to use. Consider the plethora of possibilities your business can tap into by bypassing costly print advertising and posting your promotions for free through your Facebook and Twitter accounts.
If your current marketing strategy includes promotional events or coupons, using advertising and networking with social media efforts can reach far more customers than print advertising, creating endless potential. Adding social media networks to your existing marketing toolkit keeps your business plan current, stretches your marketing budget and gives your business a competitive edge.
Join The Social Media Party
Social media is everywhere and is available for everyone to use. The likelihood that your customers are using social media networks is colossal. If you are wondering if your invite was lost in the mail, it wasn't — there is no invitation needed to join the social media party.
If you are a small business, chances are your competitors are already using social media to communicate to their customers. If you're not using social media marketing to reach yours, it's time to join the party. By simply adding a Facebook page that’s connected to your business website you reach an untapped market of customers.
Moreover, the increased visibility allows you to connect with customers on a more personal level, which can drive more traffic to your website. Social media networks and marketing strategies can easily fit into your current marketing initiative while integrating easily with your existing online presence.
Don't Be Afraid to Invest
Social media is growing fast, and it can seem overwhelming at times — but don't let your fear of the unknown be the decision maker on whether or not you use social media for your business. If you are keeping yourself in the dark because you're unsure how to take the social media plunge, consider investing in consultants and software integration.
Social media consultants can offer their expertise and help you develop a strong online media campaign for your business. Additionally, consultants can give you advice on what type of social media management software can best meet your business needs. For example, if you own a pizzeria, in addition to your social media marketing plan, connecting it to an online ordering restaurant program can offer conveniences your customers never dreamed of.
The possibilities are endless as you can promote events, specials, coupons, menus, advertise job openings and make ordering a pizza for delivery as simple as sending an email. Overcome your fear of social media and keep one step ahead of your competition and update your marketing plan to include social media today.