Facebook contests can be great ways to drive traffic to your page while also encouraging a greater amount of interaction. However, it’s always worth considering that some people may be out to try and cheat the contest somehow, leaving you liable to deal with Facebook fraud.
Because of the sheer number of people who may participate in a contest, you should consider that fraud is always a possibility. However, if you approach things properly by taking steps to prevent it, there’s no reason to be overly worried that a case of Facebook fraud could spoil your plans for a great marketing campaign. Keep reading to learn some actionable tips that could make you feel you’ve done all you can to stop contest entrants who may be trying to cheat the system.
Raise the Barrier to Entry
If you have a contest entry form that’s linked to an exterior website, consider promoting the link for it on your Facebook page. In order to make sure you’re only attracting people who are serious, create form fields that are more detailed than just those that require filling in an e-mail address and name.
If you have a cash back website that allows people to earn money and other goodies in exchange for doing things like filling out surveys, and you’re holding a contest that offers a substantial sum of money as a prize, try adding a question that requires an open-ended response. It can even be a purely fun query.
Maybe you could ask about what an entrant’s favorite TV show is, and why he or she likes it. By doing that, you should be able to politely weed out people who are just trying to act as scammers. You’ll instead attract people who really want to win, and are willing to answer a few extra questions in order to have a chance.
Clearly State the Rules
Before launching a contest, make sure you are extremely straightforward about what the rules are, and what’ll happen when they’re broken. That not only gives you the opportunity to restrict people who are found in violation, but could also provide an electronic document you can refer people to if they are doing something fraudulent. However, in order to stand firmly behind that set of rules, you must do your part by mentioning how a person is not eligible to take part in your contest unless he or she has read the rules and accepted them.
Keep Logs of User Identification Information
It’ll take a little extra work on your part, but aim to create logs that capture the IP addresses and Facebook IDs of every person who enters your contest. That way, if you suspect someone is cheating, or other contest entrants call your attention to possible instances of cheating, you’ll be able to go into your records and further examine the situation. Without that kind of concrete data captured across stretches of time, it’ll be hard for your suspicions to be built upon anything more than just guesswork.
Be Diligent, but Not Paranoid
To answer the question posed in the title of this article, perhaps it’s best to not necessarily be worried about Facebook fraud, but certainly do be aware of it. If you’re naïve instead, that could land you quickly in a situation where your reputation is tarnished because the issue causes other contest entrants to see you in a bad light. The suggestions above can help you be proactive without being burdened by anxiety over something that may not even become a problem.