Increasing Your Holiday eCommerce Sales with Social Media

by Adrienne Erin. 0 Comments


Sure, you are decking the halls at the office and sending out holiday cards to all of your current clients. But, are you outfitting your social media accounts for the holidays as well? You should be. Holidays present a unique way to bump up your e-commerce sales with fun and creative social media strategies. Here are four proven plans to boost sales this holiday season using your Facebook, Twitter, Instagram and other social media accounts.

1. Get Mobile-Friendly

One-third of Facebook users call up the site on their mobile phones. You can only upload pictures to Instagram on mobile devices and 80 percent of those who log onto Twitter monthly at least do so from their smartphones or tablets.

Clearly, social media is a mobile media and if you want people to buy from you, you must make your website mobile-friendly. When you include a link to your products on a social media post, you need it to be easy to access on mobile devices. If you do this, people are more likely to buy your wares because it is quick and easy. They are less likely to buy if your site doesn’t load or is not optimized for smartphone-sized screens.

2. Be Ready on Cyber Monday

And Black Friday, and Green Tuesday. You get the picture. On days when you know shopping volume is going to be high, make sure your social media accounts are actively sending out links to your big deals. You know people will be in a buying mood, so you have to take advantage of that and really talk up your products.

For example, Fronay Collection offers free shipping on orders of $99 or more. That’s something that could be promoted with every post to remind people it pays to buy more.

3. Pay Special Attention to Facebook

Yes, Instagram is hot and Twitter is cool, but Facebook is still the place where more than 1 billion people spend their time. If you want to concentrate your sales pitch on one social media network, pick Facebook. You can reach everyone from your daughter to your great-grandmother on Facebook and you can even consider Facebook ads if you are prepared to spend money to boost your sales.

Last year, Amazon Mom ran a promotion on Facebook focused on its top holiday toys of 2013 and it generated more than 300 forum posts alone.

4. Let Other People Tell Your Story

A great way to engage people on social media is to ask them to provide content for you. That can mean contests, such as inviting people to send in pictures of themselves with your product, or a promise of a RT if people use a certain hashtag.

Get creative. Nothing draws in another person like a first-hand testimonial, which can really do a lot for your brand’s authenticity, too.

There are dozens of ways to promote your business on social media at the holidays. By adopting some of these ideas, and using your own creativity to expand upon them, you will see your sales rising faster than you can sing, “We Wish You a Merry Christmas.”


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