Should You Outsource Your Content Marketing?

by Adrienne Erin. 0 Comments


These days, no matter where you look, all of the statistics say the same thing: businesses in all industries — whether they sell to other companies or directly to customers — are increasing their content marketing spend.

But there are only so many hours in the day. While you know that it’s imperative that your brand forges a comprehensive content marketing strategy and continues churning out deliverables, it can be quite challenging to find the time necessary to devote to content creation without compromising on the quality of your other responsibilities.

You’ve got a finite budget and a lot of tasks on your plate, but you’re still charged with the mission of doing more. The good news is that by deciding to outsource some of your content marketing-related tasks, you’re able to meet your business objectives without having to compromise on the quality of the content — while at the same time staying within budget.

Have You Considered Outsourcing?

While the decision to outsource some of your content marketing responsibilities isn’t one you’ll make lightly, chances are you’ll begin to see the benefits right away. It’s important to keep in mind, however, that the needs of two businesses are never exactly the same. So what works for one might not work for the other.

With that in mind, let’s take a look at some reasons why you might want to outsource your content marketing:

You’ll Save Money

By deciding to outsource some of your content marketing efforts — like, say, your blogging responsibilities – to a third-party vendor, you’re certain to save lots of money. For starters, you don’t have to fork over anywhere near as much cash as you’d spend trying to interview, hire and train in-house staff.

On top of that, you won’t have to worry about paying full-time salaries, benefits, taxes and bonuses to third-party writers. The end result? A steady stream of assets you can stand behind that cost substantially less per unit when all is said and done.

You’ll Save Time

While you might have a never-ending bucket full of ideas for blogs, white papers, articles, case studies and infographics — among the countless other content marketing mediums — chances are you don’t have a team that’s large enough to be able to keep up, particularly while handling their current workloads competently.

By deciding to outsource your content marketing, you are able to reclaim time otherwise spent on content creation and focus on other ways you can grow your brand. After you develop a routine with your third-party staff, you’ll quickly learn that — assuming that you’re working with the right team — you won’t have to worry about having high-quality content to promote. It’ll come like clockwork.

You’ll Gain Perspective

We’ve all been in the same board meeting: The higher ups are discussing a new idea — one that sounds awful to anyone who’s really listening — yet for some reason, everyone in the room keep affirming the idea’s merits. In these kinds of scenarios, your marketing strategies could really suffer by becoming victims to a groupthink mentality, where people just agree simply to avoid tension.

When you outsource your content creation tasks, however, you’ll gain a new perspective from someone who’s not regularly confined within the walls of your organization. So if there’s a bad idea, or you’re relying too much on company jargon that really doesn’t make sense to anyone else, a third-party writer will let you know immediately. And you’ll be able to make appropriate changes quickly.

You’ll Receive Quality Content

Sure, you might be the most knowledgeable subject matter expert for the appropriate topics relating to your business. You might even be the greatest writer there is, too. But do you have enough time to shoulder every little business-specific task on your own?

The good news is that you don’t have to worry about the quality of the content you produce suffering in the event you decide to go ahead and give outsourcing a try. Believe it or not, you can actually find subject matter experts who write specifically for your industry, such as these legal copywriters, so you don’t have to worry that you’ll be paired with a writer who’s a complete novice in your specific field.

Doing More With Less: Is It Time to Outsource?

There’s a reason at least 62 percent of companies outsource some of their content marketing responsibilities: It works.

If you decide to move forward and hire a third-party vendor, your business could fulfill the oft-desirable adage of being able to do more with less. This allows you to be more effective and creates the environment that allows your company to grow bigger — quickly.

Content marketing allows brands to engage in two-way discussions so businesses can learn what their customers like, what their needs are and what makes them tick. Since that’s the case, it’s in your best interest to double down on your content marketing efforts.

The New Year is almost upon us — what are you waiting for? Let’s start 2015 off with a content-marketing bang.


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