You know that social media is an important outlet for sharing content, interacting with potential customers and building brand loyalty. It’s no longer a secret, in fact, not sharing content on social media has become a dated and ineffective tactic.
Is one share enough? If you create a solid blog post that has great potential but only share it once, are you doing everything you can to attract attention? Or are your efforts falling short? Put simply, the answer is the latter, re-sharing content ... read more
Content that you are publishing must be interesting and authentic to even have a chance of being considered share-worthy. But in today’s competitive SEO focused internet market, that isn’t what’s going to make your post go viral.
So what is? What could possibly be more important than solid yet catchy content? The title.
That’s right. If you truly want that polished content your company spent quality time producing to make its rounds and go viral, then the name or title of your post ... read more
Blogging at its very foundation is a conversational medium. The blog world started because writers had something to say to people willing to seek them out and listen to them. Some blogs engage a very niche audience, but the members of that audience are capable of participating in the conversation.
So if we think about the nature of a conversation, we can learn some lessons about what makes successful blogs work. Businesses have found tremendous success with the blogging medium not because ... read more
Your blog’s comment section has potential to be a great source of user engagement. However, it also has the potential to be ridden with spam, slowing down your site and cluttering it with superfluous nonsense. This can have several repercussions, from decreased impressions to a weakened SEO presence.
Since comments sections have both positives and negatives, evaluating whether it’s time to disable your comments section should be based on several factors.
Spam Filters Cease to Work
If ... read more
There’s your business’s website, and then there’s Facebook. They seem like two totally separate entities, but wouldn't it be nice if you could connect the dots to get all those people logging onto Facebook to check out your company website? Well, guess what… now you can. With the simple, strategic tips listed below, you can get Facebook traffic moving toward your site in no time!
1. Keep the Content Coming
You know that saying “content is king”? Well in the marketing world, content ... read more
Google has been pushing Google+ pretty hard over the last couple of years, and doing so has raised a number of pretty distracting dilemmas for web masters, business owners and marketers.
One of these questions is what type of authorship connection your website should have with Google+: a publisher connection (rel=publisher) or an authorship connection (rel=author)? Should different parts of your site use a different approach?
Understanding the difference between these two types of verification ... read more