There’s your business’s website, and then there’s Facebook. They seem like two totally separate entities, but wouldn't it be nice if you could connect the dots to get all those people logging onto Facebook to check out your company website? Well, guess what… now you can. With the simple, strategic tips listed below, you can get Facebook traffic moving toward your site in no time!
1. Keep the Content Coming
You know that saying “content is king”? Well in the marketing world, content ... read more
Google has been pushing Google+ pretty hard over the last couple of years, and doing so has raised a number of pretty distracting dilemmas for web masters, business owners and marketers.
One of these questions is what type of authorship connection your website should have with Google+: a publisher connection (rel=publisher) or an authorship connection (rel=author)? Should different parts of your site use a different approach?
Understanding the difference between these two types of verification ... read more
Email spam has always been something of an issue when it comes to marketing. If your company or business email accounts are compromised in some way, it can lead to hundreds – if not thousands – of your valuable contacts and customers receiving spam-heavy content. However, email spam is less detrimental than social spam. That is why it is important to take every precaution to protect any social accounts for your brand and business.
Why is social spam more harmful? It is because email spam is ... read more
Snapchat, a popular photo messaging app, is currently used most by teenagers, who often send each other video or photo-based “selfies” with humorous additions courtesy of the app's drawing feature. The teen demographic remains strong on Snapchat, but the app is experiencing a rising demographic of older users keen on the messaging app’s potential. Instagram’s converging demographics show that the app may have a number of beneficial uses for business.
Compared to other social media ... read more
It’s no secret that the holidays are a busy time for any business, especially right after Thanksgiving. Marketing during that time is not an easy thing to do, though, at least when it comes to implementing a successful campaign that is supposed to draw a decent amount of potential customers and leads. It’s because nearly every retailer and business in existence is scrambling to market their goods and services for the holiday season. That means there’s going to be a lot of noise, and you ... read more
Monitoring your company’s social media accounts can heavily influence and promote your company’s products and brand. However, proper preparation is required for you to see any noticeable changes. Monitoring social media accounts is more than just interacting with your current customers, it also entails that you, the company, make an effort to reach out to potential customers.
How does one go about that? It can be a daunting task to understand the steps – especially if they were untold ... read more