For businesses and marketers, there’s an entire branch of science behind crafting the perfect Facebook post. The social media giant has proven to be an invaluable part of the marketing toolbox, but it’s not remotely a fire-and-forget solution; it definitely requires some forethought and an attention to detail to get not only the content right, but also the timing of the posts.
Below is a crash course in perfecting your Facebook marketing strategy. It takes the form of a set of questions ... read more
We may live in the age of social media, but email is still a vital part of our daily lives. Nineteen percent of our online time is spent checking email, five times the amount of time we spend online shopping. Ninety-two percent of online adults have email, and it's the most common activity to do online. And with the rise in mobile phones with email included on them, email has become an almost constant part of our lives. Nearly half of all email is now opened on mobile devices.
Because email ... read more
The first thing fans, and potential fans, see when they visit your company’s Facebook page is your cover photo. That’s why it’s so important to use eye-catching images with an embedded call to action — and then update this photo at least once a month. The image you use can vary, depending on what you want to promote, and you can even use stock images that you’ve purchased on the Web, or simply spiff up one of your company photos using applications like PhotoShop or PicMonkey.
But don’t ... read more
Social share buttons serve as a useful tool for bloggers to encourage people to post their content on social media networks. Most blogs include a slider with buttons for social sharing or icons in the margins of their blog. The emergence of optimized social share buttons has taken this process a step further as bloggers can now have influence over what appears in the tweets and posts generated by these buttons.
Optimized Social Share Buttons
Traditional social share buttons generate a brief ... read more
One of the best ways to increase engagement and user interaction on your website is to implement social sharing buttons. This also helps with SEO and content exposure, provided the sharing features are being used by readers and visitors. To ensure a healthy amount of social sharing support you need to implement the sharing buttons appropriately.
It’s just as possible to include too many sharing buttons as it is to include too few. Too few will mean readers and visitors cannot share the content ... read more
A lot of factors are at play when it comes to making a social media campaign go viral. The content needs to be engaging, and it needs to encourage people to share. Timing matters too. But perhaps most importantly, the tweet, image or video needs to connect to an audience. All of this was at play, and more, in the three best social media campaigns of 2013.
Oreo's “Dunk in the Dark” Tweet
Companies pay millions to run an ad during the SuperBowl, because they know they have an enthusiastic audience. ... read more
A new website called "What Would I Say?" is beginning to take the internet by storm. When you log into it from Facebook it generates several predicted statuses that you might post based off of the past statuses posted from your account. If that has you worried, "we don't store any of your personal information anywhere. In fact, we don't even have a database!" the site creators proclaimed on their About page.
Why I care about this new site?
The results are often in humorously poor English ... read more
The term ClickBait (sometimes called Linkbait) refers to a link to a site or a title of something online that 'baits' the viewer into clicking on it by using a sensationalized or misrepresented message.
ClickBait can also be in photo form online, I know that several cosplay-related articles feature a cosplayer with cleavage as the display picture despite that photo being buried deep in the article or not actually being that related to the actual topic. The reasoning behind ClickBait is sometimes ... read more
If you’re using social media to help boost your advertising, it’s more than likely that you’re familiar with retargeting. Retargeting can really help and it can be a great way to more effectively use your social media channels. Especially when talking about Facebook. If you’re not familiar with Retargeting, we’ll go through that and then outline some of the right things to do when retargeting using social media.
So, Retargeting - What Is It?
Retargeting is a way of attempting to get ... read more
Monitoring your company’s social media accounts can heavily influence and promote your company’s products and brand. However, proper preparation is required for you to see any noticeable changes. Monitoring social media accounts is more than just interacting with your current customers, it also entails that you, the company, make an effort to reach out to potential customers.
How does one go about that? It can be a daunting task to understand the steps – especially if they were untold ... read more