Snapchat is sweeping the social media universe with its uniquely balanced private yet public approach to communication. You can capture and convey your feelings in photos, or “snaps,” that disappear in seconds. It’s high impact with little commitment. People love it, and since its birth in 2011, the app has acquired a following of about 30 million users. There’s no denying its popularity, the real question is: what does Snapchat’s humungous fan base mean for marketers? Is it a route ... read more
Snapchat, a popular photo messaging app, is currently used most by teenagers, who often send each other video or photo-based “selfies” with humorous additions courtesy of the app's drawing feature. The teen demographic remains strong on Snapchat, but the app is experiencing a rising demographic of older users keen on the messaging app’s potential. Instagram’s converging demographics show that the app may have a number of beneficial uses for business.
Compared to other social media ... read more