As you probably know, Twitter is one of the biggest and most important social media giants on the Internet. With millions of active users in the country and around the world, Twitter offers plenty of opportunities to connect with potential customers and generate leads.
In particular, millennials between ages 18 and 35 are one of the most active age groups on Twitter. Lucky for businesses, they are also one of the most frequently targeted age groups in marketing campaigns. By using Twitter ... read more
Companies have just begun to tap into Instagram, one of the hottest social media sites with an enormous following. The platform encourages sharing of photos and comments in a hyper-alert, real-time setting. It’s fast, exciting, and fun, and it’s also a profit-generator for businesses that can learn how to make the most of its advantages.
Standing Out on Instagram
Like other social media sites such as Facebook and Twitter, Instagram has an abundance of continuous chatter. This is essentially ... read more
Seeking to do even more for the professionals utilizing its services, LinkedIn has recently rolled out its new publishing platform.
While long articles may be new to LinkedIn, it won’t take long for users to discover the best ways to utilize the new platform for improved networking and business promotion. To help shorten that learning period, here are a few tips to keep in mind as you begin to utilize this new tool:
The Same Rules Apply
Following general advice and best practices for posting ... read more
Social media sites are no longer just about sharing grumpy cat photos or letting followers know what kind of mood you’re in. Whether people are on Facebook, Twitter or Pinterest – just to name the big three – big-name brands and businesses are there, too. They’re spreading the word about their products and services, and in the process of doing so, trying to engage the consumer. Although engagement is important, what really matters is simple: sales. Brands are now, more than ever before, ... read more
In order to succeed in the world of social media, there is a growing body of opinion that it’s necessary to have original visual media that goes with each post. That means not trying to find an image you think will be popular with your viewers, but actually using a tool like Photoshop so that the picture accompanying your post is all your own.
Why Is That Important?
Obviously, creating your own social media images adds work for you, meaning you may understandably be questioning whether it’s ... read more
Does your business write an exciting blog, but not many people know about it? You know your business would take off if only there was a way to increase your number of readers.
When people come across an interesting blog post, they’ll share it to get as many likes and retweets as possible. This works in your favor, and you can take advantage of it by tweaking a few things in your blog’s relationship with social media.
1. Bring your blog comments and Facebook comments together.
Let’s ... read more
Today, there are dozens of social media platforms available right at our fingertips. Of course, we all know the powers and capabilities of Facebook and Twitter. But, did you know of the far-reaching capabilities that YouTube presents for businesses that are trying to promote themselves? If done correctly, your company, business or product can reach a billion of users. Thus, YouTube is not just a site to visit to watch funny cat videos. It can be a great marketing and promotional tool for your ... read more
If you have a personal Facebook account, you know the social network is constantly rolling out new layouts, features and updates. As one of the largest and most powerful sites in social media, Facebook understands that if you're stagnant for too long something newer and more interesting will overtake you. While other earlier social media sites like MySpace have gone the way of the dinosaurs, Facebook continues to reign as the king of social media.
Facebook isn't just dedicated to improving ... read more
People love looking at images on the Internet, so it’s no wonder that Pinterest is one of the most popular social media outlets. The visually-driven website allows you to showcase your interests through predominantly image-based means. However, what’s the point of sharing these pictures if no one sees them?
In the Internet world, the number of followers you have dictates your rank in the social media kingdom. Getting a steady following and building upon it is the key to having a successful ... read more
Facebook contests can be great ways to drive traffic to your page while also encouraging a greater amount of interaction. However, it’s always worth considering that some people may be out to try and cheat the contest somehow, leaving you liable to deal with Facebook fraud.
Because of the sheer number of people who may participate in a contest, you should consider that fraud is always a possibility. However, if you approach things properly by taking steps to prevent it, there’s no reason ... read more