Posts Tagged “social media”

3 Ways to Appeal to Millennials on Social Media

by Adrienne Erin. 0 Comments

When it comes to social media, there’s no better group to have in your corner than Millennials. This group represents a large chunk of social media usage, and they’re very active on the Internet. There’s a delicate balance when it comes to courting them, though. For example, 57 percent of this demographic reportedly follow brands on social media so that they can stay abreast of sales, contests and sweepstakes. They’re also the quickest to turn on brands (i.e., unfollow them) if they post ... read more

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How to Stand Out on the Facebook Newsfeed

by Adrienne Erin. 0 Comments

In recent years, Facebook has become the Holy Grail for businesses. Everyone is vying for proper market space on the social media platform, which recently reported reaching 1.23 billion monthly active users. However, with popularity comes a drawback for business. Lots of companies are fighting to fill valuable space in a potential client’s newsfeed, which is already full of updates from their friends and the other pages they follow. Moreover, with Facebook recently announcing that they are ... read more

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Twitter’s New Profile Design is Great for Your Business

by Adrienne Erin. 0 Comments

Twitter is rolling out a brand new design that will actually make profiles more reminiscent of those on Facebook. At first glance this may seem like a bad move, but it’s actually great for business and marketing. This is because the platform is making a jump towards visual content which is definitely a good thing. Sometimes text content is necessary, but a lot of social marketing strategies are more effective if you use images to get your point across. In fact, that’s exactly how platforms ... read more

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How to Schedule Your Social Postings at All the Best Times

by Adrienne Erin. 0 Comments

If you’re like most social marketers, you spend a lot of time and energy planning your social media posts.  This means you want to make sure they get the proper amount of “air time,” and hopefully end up sticking like glue. In order to achieve your goals, though, it’s imperative that you schedule all your social postings at prime times. The problem, of course, is there is no specific “best time” to schedule posts for Facebook, Twitter, LinkedIn, Google+, etc. There may be timeframes, ... read more

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Research, Follow and Measure: Making the Most of Social Media for Your Business

by Adrienne Erin. 0 Comments

It's fairly common knowledge that many people spend the majority of their online time on social media sites. Because of this, it makes sense that your business should take advantage of the opportunities that social media presents. Maybe you’ve taken the initiative to create a Facebook page or Twitter account, maybe Instagram is a regular part of your daily routine. Now ask yourself — are you making the most of your business’s social media presence? Follow the tips below to maximize ... read more

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April Fools Day Favorites 2014

by Hannah Rudow. 0 Comments

April Fools is always a glorious yet slightly scary time on the Internet. Online it is much easier to get pranked then in person. I have been trying hard NOT to click on suspiciously silly things but I was still Rick Roll’d twice this year. Some people hate that prank, but rickrolling, tricking someone into clicking Rick Astley’s “Never Gonna Give You Up” is a classic internet prank, one which I greatly respect. Google’s April Fools Day joke is an addition to the Google Maps App which ... read more

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How to Use Facebook Like a Big Brand (Even if You’re a Small Business)

by Adrienne Erin. 0 Comments

Some mumblings made by economists—including Janet Yellen, the new chairman of the Federal Reserve—indicate that the economy is improving. But tell that to most small business owners and they’ll laugh at you. They’ve certainly not seen that improvement in the purses of their companies. These days, small business owners—to some extent, like their larger counterparts—need to accomplish more with fewer resources. They need to reach out to their customers in such a way that shows they ... read more

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How to Build Valuable Leads with LinkedIn

by Adrienne Erin. 0 Comments

Everywhere you look, people are telling you that in order to promote your business, you've got to leverage the plethora of social media channels that seemingly sprout up on a weekly basis. And it’s true: with more than 1.2 billion users on Facebook, for example, marketers are simply unable to ignore social media networks any longer. With time serving as an ever-present obstacle — after all, there are only so many hours in the work week — many marketers might not have enough time on their ... read more

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How to Use Facebook to Promote Your Email List

by Adrienne Erin. 0 Comments

Although there are a lot of ways to build an e-mail list and help it succeed, sometimes people try to be too reliant on practices that are brand new, rather than based on what’s already worked in the past. For example, if you’re trying to tap into a market of people who are already interested in what you’re doing, look no further than Facebook. Keep reading and learn about a few Facebook-specific techniques that could help you build an e-mail list that’s practical and worthwhile. Gain ... read more

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First Kiss: Just Another Ad Campaign

by Hannah Rudow. 0 Comments

In my last blog post I wrote about Ellen that selfie with all those other celebs at the Oscars and how it was a publicity stunt for Samsung and this post is, sadly, about another viral publicity stunt. For me it takes all the joy out of something to realize that it was a sham, just some deeply-embedded commercial. It has made me wary of new memes, especially viral videos, which will be related to today’s topic. I was browsing Facebook when I saw a video entitled “First Kiss” that promised ... read more

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