Twitter is rolling out a brand new design that will actually make profiles more reminiscent of those on Facebook. At first glance this may seem like a bad move, but it’s actually great for business and marketing. This is because the platform is making a jump towards visual content which is definitely a good thing. Sometimes text content is necessary, but a lot of social marketing strategies are more effective if you use images to get your point across. In fact, that’s exactly how platforms ... read more
If you’re like most social marketers, you spend a lot of time and energy planning your social media posts. This means you want to make sure they get the proper amount of “air time,” and hopefully end up sticking like glue. In order to achieve your goals, though, it’s imperative that you schedule all your social postings at prime times.
The problem, of course, is there is no specific “best time” to schedule posts for Facebook, Twitter, LinkedIn, Google+, etc. There may be timeframes, ... read more
Everywhere you look, people are telling you that in order to promote your business, you've got to leverage the plethora of social media channels that seemingly sprout up on a weekly basis. And it’s true: with more than 1.2 billion users on Facebook, for example, marketers are simply unable to ignore social media networks any longer.
With time serving as an ever-present obstacle — after all, there are only so many hours in the work week — many marketers might not have enough time on their ... read more
Although there are a lot of ways to build an e-mail list and help it succeed, sometimes people try to be too reliant on practices that are brand new, rather than based on what’s already worked in the past.
For example, if you’re trying to tap into a market of people who are already interested in what you’re doing, look no further than Facebook. Keep reading and learn about a few Facebook-specific techniques that could help you build an e-mail list that’s practical and worthwhile.
Gain ... read more
In my last blog post I wrote about Ellen that selfie with all those other celebs at the Oscars and how it was a publicity stunt for Samsung and this post is, sadly, about another viral publicity stunt. For me it takes all the joy out of something to realize that it was a sham, just some deeply-embedded commercial. It has made me wary of new memes, especially viral videos, which will be related to today’s topic.
I was browsing Facebook when I saw a video entitled “First Kiss” that promised ... read more